Digital Marketing Strategy

Building the machine that will deliver business to you online

Digital marketing strategy is about finding, targeting, and then delivering your customers to your website so they can make a purchase, submit an inquiry, or pick up the phone and call you.

With the growing emphasis on fresh and varied content, the increasing importance of online advertising, and the moving target that is Google search engine optimization, having a comprehensive digital marketing strategy is not just for big brands. In order for your business to fulfill its potential, you need to maximize your visibility and ROI while minimizing costs.

I have been in your shoes; listening to a pitch that revolves around abstract notions of success nestled among intimidating and impossibly technical jargon. I didn’t like it much and I don’t imagine most business owners have time for it either, so in plain English here’s a description of what digital marketing strategy can do for you:

• Explore: Provide your business with competitive insights into your market’s digital space, including who your competitors are and what they’re doing online that you’re not.
• Plan: Evaluate your current digital marketing efforts against those of your competitors in order to come up with a strategy that plays to your strengths.
• Execute: Implement that strategy and educate you on how to meet, maintain and then exceed the initial strategic targets you set.
• Evaluate: Set goals. Track performance against those goals utilizing the latest traffic, link, and social analytics tools.
• Iterate: Use analytics insights to adjust tactics and pivot strategy in order to meet the changing needs of your customers. It’s never over.

For an honest assessment of your current digital marketing efforts and recommendations on how to make your strategy more effective and profitable, contact me today.